Monday, December 18, 2017

Increase your fees, sell dollars at a discount

January 22, 2010 by  
Filed under Premium Articles

How would you like to increase your membership fees, or make price irrelevant? One of the greatest marketers, Dan Kennedy, often talks about the concept of selling dollars at a discount. In this article I’ll explain what it is, and how to use it to increase the value of your membership site.