No matter what your niche or competition, one thing is certain, there are people who do it ordinarily and there are those that bring it to extraordinary.
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Turning the ordinary into the extraordinary
January 6, 2012 By Leave a Comment
Should you use FEAR as a sales tool?
October 6, 2011 By 4 Comments
A recent snorkeling trip in Thailand reminded me of the incredible power of fear, and it’s potential to drive sales.
But should you be using this technique in your business?
Read more about how the snorkeling operator managed a 100% upsell.
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A/B Split Testing – 38% revenue increase!
March 9, 2011 By Leave a Comment
Are you split testing your “buy now” buttons? If not you could be leaving a ton of money on the table. It’s time to get back to basics.
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When a higher price creates more sales
October 17, 2010 By Leave a Comment
When can a higher price create more sales?
Legendary investor Charlie Munger (Warren Buffet’s business partner) asks this rather interesting question. Read on to find out how it relates to internet marketing!
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Loopholes, glitches and other nonsense… Don’t be evil! Part II
August 22, 2010 By 2 Comments
In the past year, I’ve seen several products talking about
google glitches and loopholes in systems that let you get traffic
using what is commonly referred to as “Black Hat” methods.
Usually the product is billed as a pushbutton solution (we all
want the magic bean).
The latest one I’ve see is called [Read more...]
The dark side of continuity- don’t be evil!
August 13, 2010 By 4 Comments
Continuity has an evil dark side to it you may have seen.
A couple of month’s ago I had to open up a second business
account for my company in order to do online banking.
When applying for the service I read in the fine print
that [Read more...]
Warren Buffett Teaches Internet Marketing?
May 31, 2010 By Leave a Comment
Kinda. I just watched the 1st episode of Warren’s new cartoon- “The Secret Millionaires Club”. This episode teaches the importance of location, and ultimately, if you can’t get customers to come to you go to where the customers are.
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Can a bad offer boost your sales?
May 25, 2009 By 5 Comments
It’s totally counter-intuitive, but once you see it, it makes perfect sense.
A long time premium member sent me this video by Dan Ariely.
The beginning has to do with perception and cognition, but wait…
At about 12 minutes, he lays out a really wild example of a membership site, that was able to get people to take a higher priced offer by giving them an equivalently priced, but lower quality offer.
Your wordpress site is about to get hacked – Did I go too far?
May 8, 2009 By
I recently sent an email for a product to help people protect their blogs getting hacked.
The subject line was “Your wordpress site is about to get hacked”.
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Turn boring into mystery! Great example of spin selling
February 3, 2009 By Leave a Comment
If you follow MMA then you know who Fedor Vladimirovich Emelianenko is. But even if you don’t, pay attention to how the filmakers turn a low key uncharismatic fighter into a mysterious, secretive and compelling character. [Read more...]