No matter what your niche or competition, one thing is certain, there are people who do it ordinarily and there are those that bring it to extraordinary.
It’s these extraordinary displays that make people famous and wealthy.
Here’s a video of some guys turning selling tea into an extraordinary event.
No doubt these guys will become a viral online sensation, and drive plenty of customers to their stand. I wouldn’t be surprised if they are able to turn this into a franchise, or become T.V. celebrities or a vegas act.
This is no different than Houidini turning his simple handcuff escape into media event staged at a police station (with reporters present of course and filming it in case they missed it!). Or Richard Branson’s well known stunts to get media attention to his Virgin brands.
What can you do to turn your business from an ordinary one into something extraordinary?