Everything You Need to Launch, Grow and Run a Profitable Membership
The training, tools and expert coaching trusted by thousands of membership owners - whether you’re launching your first or scaling one you’ve run for years. You're in the right place.
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Big idea, no plan.
Or a membership
that’s stopped growing.
Two very different starting points, one shared problem: you’re guessing. Guessing at your idea, at pricing, at content, at why people cancel, at what to fix first.
And guesswork is expensive either way - months lost building the wrong thing, launches that underperform, members who quietly leave, evenings swallowed by a business that was supposed to give you freedom.
That’s what inspired us
to build this place
We were fed up with hearing stories about good people with a great business, just like you, being left stuck and let down in their pursuit of membership success, thanks to:
Thankfully, all of that is behind you.
Your Complete Path From First Idea to Thriving Membership
The Membership Roadmap is our signature step-by-step programme covering the entire membership journey - 16 stages across two phases. Launch takes you from first idea to open doors; Growth turns an established membership into a thriving one. Every stage combines focused training, workbooks and resources built to be actioned - no drip-feeding, no watching-and-forgetting.
Validate your idea with real market research, build an audience that’s ready to join, price with confidence, and launch with a proper plan - not crossed fingers. 8 stages of focused training, workbooks and templates - plus optional pitstops for the parts of your build that need extra help.
Start your launch →The Growth phase is where established memberships level up: sales that grow, onboarding that lands, engagement that lasts, cancellations cut - and the systems that give you your life back. 8 stages of focused training, workbooks and resources - plus optional deep dives from our wider training library when you need to go further.
Accelerate your growth →Whatever stage you’re at, you’ll never have to wonder
what to work on next to move your membership forward
Ask Mike anything.
Get a personal video back.
Stuck on your idea, your pricing, your churn or your tech? Send your question straight to Mike Morrison - the Academy’s founder and one of the world’s leading membership experts - and he’ll reply personally, on video, direct to your inbox. Real advice on your situation - not generic answers. Coaching like this normally costs hundreds per hour. Here, it’s included.
Plus - three more ways to get expert advice and coaching
You’ll never be the only one
Building or running a membership can be lonely - especially in the early days when you’re making every decision alone. Inside the Academy you’re surrounded by thousands of membership owners across every niche imaginable, there 24/7 for answers, feedback, support and the occasional reality check.
Some are a few weeks in. Some are a decade deep. Whichever you are, someone here has already solved the thing you’re stuck on. Post a question at midnight and someone in another timezone has answered before you wake up.
Shortcuts For Every Stage
of the Journey
The Roadmap gives you the plan. These give you a head start on the work - templates, tools and resources that mean you’re always several steps ahead, not starting from scratch.
What makes the Academy
different?
“Membership Academy was a total game-changer... The Academy played a HUGE role in that success.”
“If you’re looking for the real deal these guys are it... you simply can’t survive or grow without the sort of guidance and industry knowledge they bring to the table.”
“Membership Academy has helped me to double my monthly revenue (soon to be triple), and better systemise my membership.”
“We just closed the doors on our small beta launch to 260 people and instantly turned it into a $20k a year business.”
“You have saved me many hours of grief... and have rescued me when I’ve been overwhelmed and confused.”
“With the help of Membership Academy’s Roadmap I built my first membership, which turned 5 last autumn - and I’m about to launch my second.”
I don’t just teach this. I live it.
For 20+ years I’ve worked in online marketing, and for more than a decade I’ve specialised exclusively in memberships - the driving force behind 6, 7 and even 8-figure membership businesses in just about every industry you can think of.
I’m a best-selling author and host of the industry’s leading (and award-winning) membership podcast. But most of my time? I spend it inside the Academy, working directly with our members. It’s genuinely my favourite part of the job.
Is the Academy
right for you?
Membership Academy is NOT for everyone, and truth be told we’d prefer to help you figure out if it’s not right for you BEFORE you join rather than waste your time. So, let’s cut to the chase…
It might seem strange, us trying to talk you out of becoming a member - but truly, if the Academy isn’t the right fit then neither of us benefit. We have a vested interest in your success, and that starts with making sure the Academy is right for you before you join.
Your Membership Won’t Grow Itself. Let’s Get to Work.
Everything you’ve just seen - the full Membership Roadmap, personal coaching from Mike, Member Missions, the training library, live Q&As, community, templates and the Memberoni theme - Membership Academy will move you forward, whatever stage you’re at.
All prices in USD
Comparable programmes charge at least $150-$200+ a month - and none of them include personal coaching from the industry’s leading expert. At $79 a month, the Academy costs less than half that. We’d rather keep it accessible and let the results do the talking.
Don’t just take
our word for it
Questions, answered
So, you have questions? Let us try to answer those for you…
I’m still at square one with my membership - is the Academy right for me?+
I’ve already launched my membership - is the Academy still right for me?+
What kind of membership is the Academy suitable for?+
Why join today instead of waiting?+
What’s on the Membership Roadmap?+
Does the Academy provide a platform? What if I’m not using WordPress?+
Is all of the content available straight away or is it drip fed?+
Can I get one-on-one help and support?+
Do you offer a trial so I can test it out?+
What if I don’t enjoy it? What happens if I cancel?+
I’m only interested in the Memberoni theme - what happens if I cancel? Can I buy it on its own?+
If there’s anything at all that you’re not certain about, any concerns or questions, email us at support@membershipacademy.com and we’ll help you out.
14 day no-questions-asked
money back guarantee
When you join Membership Academy you are fully protected by our 100% satisfaction guarantee. If you don’t feel like you’ve received value and you decide you want to cancel any time within the next 14 days, just let us know and we’ll send you a prompt refund. No hassles, headaches or hoops to jump through.
We’re confident you’ll find the Academy useful, and we won’t make you beg or invoke any silly rules or conditions - if you’re not satisfied within your first 14 days, we’ll refund you without any fuss.
Stop guessing.
Start growing.
The plan, the people and the personal coaching - all in one place, whether today is day one or year ten. Sixty seconds from now, you could be in.
