Membership Academy

Building a Successful Membership Website Just Got Easier...

You’re Just Seconds Away From The Essential Training, Advice & Support you need to Plan, Create & Grow a Profitable, Meaningful Membership

Join Today

Stop Us If Any Of This Sounds Familiar...

You have a great idea for a membership site, but don't know where to start and how to turn that into an actionable plan...

You've spent countless hours trying to build your membership website, and you're sick of the frustration of wrestling with code & battling tech gremlins...

Your membership site is up and running but it's not going as well as you'd like, and you're out of ideas for how to attract (and keep) members...

You’re struggling to stay on top of the seemingly endless list of tasks you need to handle, and you’re not enjoying running your membership

If it does, then you already know what a minefield it can be trying to get quality advice & support

That’s What Inspired Us To Build this Place

We were fed up with hearing stories about good people with a great idea, just like you, being left stuck and let down in their pursuit of membership site success, thanks to:

Sleazy Internet Marketers who promise the world but deliver very little once they have their hands on your cash...

Overly technical tutorials that bore you to death with the mind-numbing mechanics of building a membership site, and don't say a thing about strategy or marketing...

Over-priced courses that make big claims about helping you be successful... just as long as you already have a huge email list and a massive advertising budget...

Thankfully, all of that is behind you...

Introducing the Membership Academy

The Academy is the leading training community for membership site owners.

It’s a membership about memberships!

And it’s packed with in-depth, practical training and resources on all aspects of planning, building, running and growing a successful membership website.

PLUS the community support you need to ensure your membership achieves its full potential.

Membership Site Training

The Academy will help you to:

Build a membership you love

Build a business you love, that generates predictable, recurring income and finally gives you the freedom and lifestyle you want

Attract more members

Attract more members and keep them engaged and involved in your site, so that they stick around and continue paying for longer

Membership Tech

Finally get to grips with the technical side of building and managing your membership site - saving you hours of frustration

Membership Roadmap

Eliminate the guesswork and stop throwing stuff at the wall and hoping something sticks by giving you a step by step roadmap to follow

Collective knowledge

Tap into the collective knowledge & experience of a community of membership site owners and experts who are there to support each other

Managing your membership

Become infinitely better at managing your membership on a day to day basis, so that you have way more time and far less stress

What makes Membership Academy different?

Access to Expertise

Access To Expertise

Tap into our 20+ years experience in the industry and a proven track record of driving the growth of numerous 6 and 7 figure memberships across a broad range of markets.

We Walk The Talk

We Walk The Talk

Where others teach unproven theory or rely on outdated experience - we're successful membership owners ourselves, we're in the trenches with our fingers firmly on the pulse

Peer Support

Peer Support

With over 1200 members - all fellow membership owners - the Academy community is there 24/7 to answer all your questions and provide feedback and support

Look Over Our Shoulder

Look Over Our Shoulder

Members tell us they learn a lot from watching us 'do our thing' - the Academy is a living 'case study', and we're transparent in showing behind the scenes of our own business.

No B.S. Allowed

No B.S. Allowed

We’re not into overblown hype, marketing tricks or jumping on the latest shiny bandwagon. Just straight-talking, honest, proven and practical advice. No B.S., no tricks, no 'get rich quick's!

Our Full Commitment

Our Full Commitment

We eat, sleep and breathe membership sites. The Academy is our 100% focus and we love helping our members achieve success. It's all we do, and we're not going anywhere!

Mike Morrison & Callie Willows - Membership Experts

Meet The Membership Guys

Hi, we're Mike Morrison and Callie Willows - otherwise known as "The Membership Guys" - and we’ve spent years guiding the growth of thousands of memberships, e-learning businesses and online communities

With a combined 20+ years in the online marketing and web development industry, we've been the driving force behind a multitude of 6 and 7 figure membership businesses in a diverse range of industries - from weight loss to coaching to executive training to bass guitar - we have a proven track record of helping great clients to achieve fantastic results.

In 2015 we decided to take all of that knowledge and experience and use it to help entrepreneurs and small business owners just like you to achieve success with membership sites on a global scale, and so the Membership Academy was created. This is now our full time business and we seriously love spending our days creating content and supporting our members.

"Mike and Callie don't just talk the talk, they walk the walk. I've learned more from them on the subject of running and building a successful membership site in the last 12 months than I have anywhere else. Ever. Period! Not only are they clearly leading the way, but they're doing it with professionalism and class. I can't sing their praises enough."

Chris Ducker

Chris Ducker

4 Ways to Learn Inside Membership Academy

Membership Roadmap

Our step-by-step guide taking you from idea to successful launch

Looking for a proven path to go from idea to launch with your membership site? Our unique membership roadmap guides you through everything you need to do.

Simply follow the steps and you’ll be launched in no time!

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In-depth courses

Over 35 in-depth courses covering essential membership strategy

Prefer to learn on your own or need something a little more advanced? Our course library contains all the training you need on topics from community management to gamification.

Check out the courses available on the right or click below for a full list

View All Courses

[Swipe to navigate courses]

Building an Audience for Your Membership Site

In this course, we show you the methods and strategies for how to research, build and grow an audience for your membership site.

Develop a Brand Strategy for your Membership

In this course you’ll learn how to develop an effective and compelling brand strategy for your membership business.

Attract More Members with the Membership Marketing Flywheel

In this course you’ll learn about the Membership Marketing Flywheel and how to use it as a framework for increasing sales and improving your overall marketing strategy.

Membership Content Strategy

Figure out what type of content to offer in your membership and the best way to structure and run your site effectively

Essential Membership Email Templates

This is a collection of essential emails that you can use in your membership – with fully mapped out series, subject lines and email content that you can simply replicate and tweak for use in your own business.

Facebook Remarketing for Memberships

In this course you’ll learn the highly effective strategy for using Facebook remarketing ads to promote and grow your membership business.

Membership Marketing Essentials

In this course we’re taking a look at the essential marketing elements that every membership site should have in place for continued growth, regardless of……

Master Your Membership Mindset

In this course we're taking a look at some of the different mindset issues you can run into when launch and running a membership site including overwhelm, analysis paralysis, comparisonitis.

Member Management & Customer Service

In this course we take a look at the essential elements you need in place to manage your members effectively and ensure they have the……

List Building Essentials

The aim of this course is to help you choose and implement a list building strategy in order to increase leads for your membership site…….

Attracting Members with Podcasting

How to set up, launch and market a podcast to promote your membership - including all of the tech, equipment and software you need to get going.

Attract More Members with Content Marketing

Learn how to drive more traffic to your site, generate leads and increase membership sales with effective content marketing strategies.

Advanced Membership Pricing Tactics

In this course we look at different aspects of pricing for membership sites, including: How to set your pricing Using monthly, quarterly or annual pricing……

Managing Your Membership Site

A deep-dive into managing the day to day running of your membership site, including tasks and processes to help keep things streamlined and avoid overwhelm.

Managing Your Membership Community

In this course you'll learn how to effectively manage a community, encourage member engagement and deal with day to day community management.

Ongoing Website & Tech Management

In this course we take a look at how you can manage the ongoing tech needs for your membership site, this is particularly important if……

Gamification for Membership Sites

In this course you'll discover how to effectively use gamification in your membership to increase member engagement and retention.

Managing Membership Content Production

In this course we show you how to handle the production of content for your membership in a way that's more efficient and easier to manage.

Growing Your Team

In this course we take a look at growing your team so you are not responsible for every aspect of your membership site. This includes……

Creating Your Membership Pages

Learn what key pages you need to create for your membership, and discover how to create beautiful membership pages without needing to learn how to design or code.

Create Stunning Graphics for your Membership Site

Discover the essential elements of creating attractive designs for your membership site; and learn about the most common design tools, software and resources to use.

Guide to Creating Compelling Courses

Learn a solid process for creating course content for your membership - from structure, delivery and content to pricing and tech options.

Creating A Member Affiliate Program

Discover how to use affiliates to promote and grow your membership, and the best way to set up and manage your own program

Marketing Automation with ActiveCampaign

Learn why automation is important and what the essential automations every membership should have are - demonstrated with ActiveCampaign

Strategies for Powering Up Your Sales Funnel

How to make your sales funnel process more effective, resulting in more members and more profit.

Behind the Scenes: Using a FB Chatbot for Retention

What it is: giving members the option to receive updates on new membership content via Facebook Messenger How we’ll be doing it: we’ll be using Many Chat to set……

Behind the Scenes: Our Marketing Funnels

This is a two part workshop where we look at our marketing funnels and testing that we’re doing with things like our email sequences to……

Behind the Scenes: Running a Free Challenge

What it is: From 15th – 20th January 2018 we will be running a free live bootcamp called the Membership Kickoff. This event is designed to help……

Complete Guide to the Memberoni Theme

A full walkthrough showing how to use our exclusive Memberoni theme to create a stunning membership website.

Create Your Membership Site with MemberPress

In this course we will walk you through all the steps involved in setting up the MemberPress plugin for your membership site.

Create Your Membership with AccessAlly

In this course we walkthrough how you can set up the AccessAlly plugin for your membership site in order to protect your content and sell access.

Create Your Membership with Restrict Content Pro

Restrict Content Pro is ideal for both quick and simple memberships and more advanced memberships requiring features like group memberships or magazine style content restriction.

Create Your Membership with Paid Memberships Pro

In this course, we're going to walk step by step through the process of setting up your membership site using the Paid Memberships Pro plugin for WordPress

Create Your Membership with Digital Access Pass

In this course we’ll walk through how to set up the Digital Access Pass plugin for your membership site. From initial setup and core settings……

Create Your Membership Site with Wishlist Member

In this course we’ll walk through how to set up the Wishlist Member plugin for your membership site. From initial setup and required settings to……

Create Your Membership Site with MemberMouse

In this course we demonstrate how to create a membership site using the popular Member Mouse plugin.

Create Your Membership Site with WooCommerce

In this course we're taking a look at using the combination of WooCommerce, Woo Memberships and Woo Subscriptions for setting up your membership site.

Using LearnDash for Creating Courses

In this course we show you how to use the LMS plugin LearnDash for delivering course content inside of your membership site. This training includes……

Create Your Membership Site With Kajabi

How to use the hosted platform Kajabi for your membership site and community.

Create Your Membership with Simplero

In this course we walk through how you can create and sell your membership site with the hosted all-in-one platform Simplero.

Create Your Membership with Thinkific

In this course we walk through how to create and sell your membership and online courses using the Thinkific hosted platform

Building a Community with BuddyBoss

This course will show you how to create a community site using the BuddyBoss platform and theme for WordPress. This combination allows you to create your own social networking site with features such as a newsfeed, forums, groups, member profiles and directories.

Building a Membership Forum with IP.Board

A walkthrough for setting up IP.Board for your membership community - including how to use it in conjunction with WordPress

Building a Community with bbPress & BuddyPress

This course will show you how to create a forum and social network using the popular free WordPress plugins bbPress and BuddyPress.

Create Your Website with GeneratePress

A walk through of setting up the GeneratePress theme for your WordPress website.

Create Your Website & Pages with OptimizePress

In this course we take a look at using OptimizePress to create your website and membership pages. This includes a look at: The OptimizePress SmartTheme……

Using Thrive Architect for Your Membership Pages

In this course we look at how you can use the Thrive Architect page builder plugin to create more customised pages and templates for things like your member dashboard, lesson pages and sales page.

Create Your Membership Pages with Beaver Builder

In this course we take a look at using the WordPress page builder plugin Beaver Builder for creating your membership pages. This includes: The basic……

Enhance Your Membership with Gravity Forms

How to use Gravity Forms to take payments, improve customer service, create quizzes, surveys and polls, allow member generated content, create a member directory and more!

WordPress 101

A guide to the in’s and out’s of installing, setting up and using WordPress – from creating your first post, through to customizing your website design.

Live Q&A's

Interactive live Q&A sessions every month with Mike and Callie

Need advice and feedback tailored to your specific situation? We hold 2 live monthly calls where we answer all your questions and provide individual advice.

Plus you can get answers to questions 24/7 inside our member-only forum.

Expert Workshops

Deep-dive masterclasses from leading experts and influencers

Looking for in-depth insights on specific tactics and stategies? Our expert workshops have you covered!

We've assembled a cast of seasoned experts to teach you everything from email list building, to hiring virtual assistants, to masterming live video and much, much more!

Nathalie Lussier

Nathalie Lussier

List-building strategy

Chris Ducker

Chris Ducker

Outsourcing to VAs

Mike Vardy

Mike Vardy


Luria Petrucci

Luria Petrucci

Facebook Live

Janet Murray

Janet Murray

PR for Memberships

Holly Gillen

Holly Gillen

Video Marketing

Ilana Weschler

Ilana Weschler

Facebook Remarketing

Sarah Kornblet

Sarah Kornblet

Legal Advice

All Academy Members Get Access To:

Immediate Access To Our Full Training Archive

We have a huge library of content for you to dive straight into as soon as you join, from full courses on topics ranging from creating your membership to launching, onboarding to membership management, to quick win tech tutorials and expert workshops to deep dive on specific tactics.

Learn what you need, when you need to, from wherever you want.

A Thriving, Supportive Community Of Peers

Our community is the heart of the Academy and the place to go for all your questions, asking for feedback, gaining support and getting to know other like minded membership site owners.

We may be biased but we happen to think our members are amazing with a whole range of skills and expertise, and they make the Academy forum an incredible resource to turn to 24/7.

A License For Our Exclusive "Memberoni" Theme

We've created a WordPress theme to help you get your membership site up and running as quickly as possible.

Designed specifically for membership sites and including some pretty cool features, the Memberoni theme is available free to all active Academy members.

Checklists, Cheatsheets And Workbooks

Standard Operating Procedures (SOP's), Checklists & Cheatsheets for Essential Membership Tasks, including:

  • Membership Metrics Cheatsheet
  • Course Planning Worksheets
  • Marketing Promotions Planner
  • Email Marketing Sequences & Templates
  • Sales Page Audit
  • Churn & Growth Calculator
  • Website Development Checklist
  • Content Creation SOP's

Plus a lot more inside our resource library

...All of this and much more ONLY inside the Academy

Real People, Real Memberships, Real Success

"Just seeing how you're doing things with your membership site has inspired me to make many positive changes to my own. The course videos are also incredibly helpful, as is the member forum (with direct support from you both). The additional time that you have both given to help with ideas is much appreciated"

Mark Warner

"I feel like I have a pair of mentors as I navigate the challenges of building my membership and starting my business. And the collective knowledge and help from fellow community members just adds to the tremendous value Membership Academy already is!"

Kevin Cheng

"We just closed the doors on our small beta launch to 260 people and instantly turned it into a $20k a year business. The content and community inside MSA made this launch much easier!"

Nigel Moore

"I was clueless about starting a membership. But with the help of Membership Academy, I've been able to build an incredible community and have a successful launch. If you want to cut out the guesswork, I highly recommend signing up! They literally lay out every step in a foolproof way that basically guarantees results as long as you are committed to doing the work!"

Alisha Robertson

"If you’re looking for the real deal these guys are it. They’ve helped me turn what was a 5 figure business into a 7 figure business... In under 12 months! If you’re trying to push your business to the next level then you simply can’t survive or grow without the sort of guidance and industry knowledge they bring to the table."

Scott Devine

"Membership Academy was a total game-changer and gave me everything I needed to transition to the online membership world - the strategy, the technical guidance, the encouragement and the small details that make a good membership site great. I launched my new membership, and in one week it went from zero to over 1,200 paying members. The Academy played a HUGE role in that success. If you want to follow a proven path and stop spinning your wheels, then MSA is the BEST choice you can make."

Brandon Vogt


"Joining Membership Academy was the best decision I could've made for my business. The level of clarity, control, and confidence I now have in running my membership is because I found Mike and Callie. They have saved me a lot of money and headaches"

Warren McPherson

"You have saved me many hours of grief, saved me from missing out on important things I need to be doing that I didn't even know about and have rescued me when I've been overwhelmed and confused. You've helped me with things that probably seem small to you, but have been huge for me. My membership paid for itself within a few hours of joining."

Kim McKenney

"You guys allowed me to launch my site within a few weeks instead of a few months! This is such a WONDERFUL community. With what you guys have helped me to build, I have a business with SO much more potential and WAY fewer walls to hit!"

Terra Dawn

30 Day No Questions Asked Money Back Guarantee

When you join Membership Academy you are fully protected by our 100% Satisfaction Guarantee. If you don't feel like you've received value and you decide you want to cancel any time within the next 30 days, just let us know and we'll send you a prompt refund. No hassles, headaches or hoops to jump through.

We're confident that you'll find the Membership Academy useful, and we won't make you beg or invoke any silly rules or conditions - if you're not satisfied within your first 30 days then we'll refund you without any fuss.

Get Instant Access to the Academy!

If you're ready to take your membership website to the next level by enrolling in the Membership Academy, simply choose your payment option below and click the button to join us...

Prices are increasing on November 5th 2021 to $65 paying monthly and $590 paying annually. Join today to lock in the current price and save 24% on your membership
Pay Monthly
Per Month

Recurring payment - cancel anytime in just 2 clicks of your mouse
Hassle-free 30 day money back guarantee

Join Today
Pay Annually
Per Year

BEST VALUE: Save $138 when you join on an annual subscription!
Hassle-free 30 day money back guarantee

Join Today
All major credit cards accepted

All prices in US Dollars

Satisfaction Guaranteed

Not Sure if Membership Academy is Right For You?

Membership Academy is NOT for everyone, and truth be told we’d prefer to help you figure out if it’s not right for you BEFORE you join rather than waste your time. So, let’s cut to the chase...

Who the Academy is For

Entrepreneurs who have an existing audience and want to better leverage their time and knowledge, whilst helping more people, by creating a membership site

Small business owners who want to get out of the time for money trap and start generating recurring revenue as an addition to or instead of their existing business

Existing membership site owners who want to improve their growth and member management and take their membership to the next level

People who haven’t built a business before but who are looking for the increased freedom and income a membership can provide - and are willing to put time and energy into making their membership dreams a reality.

Action takers who aren’t just going to watch some training videos and never implement. We provide the training and resources, but you still need to do the work!

Who the Academy is Not For

People looking for a get rich quick solution - if you think a membership site is going to make you rich overnight, we’re not the right choice for you!

Idea chasers - if you’re constantly chasing the next idea and never getting anything off the ground, this isn’t a fit for you. A membership site takes commitment and focus.

Anyone looking for a quick fix or not willing to dedicate time to a membership site. Memberships take time and effort to create and manage.

Someone who is looking for a done for you tech solution. We’re not a membership platform, we're not software, and we don't build your membership for you!

People expecting guaranteed results - we know what we teach works (because we’re doing it ourselves) but we can’t guarantee specific results from following our advice. I hate to break it to you, but no one can make that promise!

It might seem strange, us trying to talk you OUT of becoming a member - but truly if the Academy is not the right fit then neither of us benefit. We have a vested interest in your success (you won’t stick around long if we’re not helping, right?) - and that all starts by making sure the Academy is right for you before you join.

What Others Are Saying About Us

Well of course WE think we’re awesome - it would be worrying if we didn’t! But don’t just take our word for it, check out this smattering of nice things people are saying about us in the wild...

Frequently Asked Questions

So, you have questions? Let us try to answer those for you...

What kind of membership site is the Academy suitable for?

We focus on online training and community based membership sites (like the Academy itself) and this is the kind of site that the majority of our members are looking to run. That said, much of our content is relevant to other types of membership, and we do have members who apply what we teach to other models.

I'm still at square one with my membership, is the Academy right for me?

Absolutely - the Academy covers every stage of planning, creating and growing a membership site - from the very start where you just have an idea and nothing more. In fact now is the perfect time for you to join the Academy; as not only do we have training that will take you through every step, but you'll also be able to get support and advice from within the community too, to help you through your journey.

Does the Membership Academy provide a platform for me to create my membership on?

I'm afraid not! The Academy is an education based membership that provides training and resources to help you create, launch and grow a membership site. You still need to choose an external platform to create your actual site on (we recommend WordPress).

We do offer a WordPress theme to help making your membership site easier, as well as setup walkthroughs of most of the major membership plugins for WordPress.

I already have a membership site that's doing well, what can the Membership Academy do for me?

Assuming you want to keep growing your membership site then the Academy can help you with fine tuning your member acquisition, onboarding, engagement and retention strategies; as well as supporting you with working towards your future goals. This is certainly not a "beginner only" community - far from it! We've helped clients grow to 7 figures and have worked with major multinationals, so there's plenty of expertise on offer that you're sure to benefit from in your continued growth.

Is all of the content available straight away or is it time-released (drip fed)?

You get access to everything already inside the Academy straight away! No waiting for content to be released to you, just jump in and start making use of the training straight away. We regularly update and add new material too - so your content library will continue growing.

Can I get one-on-one help and support for my project?

Not only can you ask questions and get advice, support and feedback any time from within our community; but we also run 2 monthly live Q&A sessions, where you can pre-submit your questions for Mike & Callie, or even ask them live.

Why should I become a member today instead of waiting?

It's time for you to take action. Simple as that. If you really want to have a successful, profitable membership site then you need somewhere to get answers to all of your questions - especially the ones you don’t know you have yet. You need support, community, and most of all... accountability!

The Membership Academy is that place. If you really want to make a difference, the time is now.

Do I receive anything in the mail when I join?

No - the Membership Academy is entirely online

What if I don't enjoy the Membership Academy?

We know you will LOVE the Membership Academy, however, if for whatever reason you're not 100% satisfied in any way we have a 30 day money back guarantee (no questions asked). We want you to succeed, and know that if you become a member of the Membership Academy and really put your heart and soul into it... you will see amazing results!

What happens if I decide to cancel my membership?

Obviously we'd love it if all of our members stuck around forever - but we've worked with membership sites for long enough to know that that's never going to happen! So, if you do decide to cancel obviously we'll be very sad, but if you're intent on leaving then you'll be able to do so with just 2 clicks of a mouse.

Can I access the content released at the Membership Academy during my membership once I cancel?

No. Your membership entitles you to enter the members area and access the content there released prior and during the duration of your membership. If you cancel or do not renew your membership you will no longer be able to access the content inside the Academy.

Will the Membership Academy still be useful if I'm not using WordPress?

Yes! While our tech walkthroughs do focus mostly on WordPress, the majority of the content in the Academy is not tech based at all - and instead focuses on important topics such as growth strategy, member retention, attracting new members and more. All these topics are far more important for membership site success than what tech is used! As such we have a number of members who don't use WordPress but still find the Academy content incredibly useful for creating or growing their membership site.

Will you provide tech support or can I hire you to build/fix my site?

We have a Tech Support section in our community where we can answer your questions, but we can’t actually login to your site and fix issues for you.

We also no longer take on client work so are not available to hire separately. We do however have a small directory of members who provide these services.

I'm only interested in the Memberoni theme but what happens if I cancel? Can I buy the theme on it's own?

The Memberoni theme will continue working if you’re no longer a member, however support and regular theme updates are only available to Academy members with an active subscription. Memberoni is not available for standalone purchase.

Can I upgrade to an annual membership later?

You sure can! You can upgrade to annual membership any time with a couple of clicks from your account page. Our system will automatically take into account the time left on your current subscription, so you'll never be double charged either.

I’m not 100% sure what the Academy is or if it's right for me, do you offer a trial so I can test it out?

We’re not currently offering a trial, however you can get a good feel for exactly what the membership is and how much it offers with this behind the scenes video: - If you still have questions after watching, just let us know.

If there's anything at all that you're not certain about, anything we haven't made clear; any concerns or questions then please do contact us at and we'll help you out.

Get Instant Access to the Academy!

If you're ready to take your membership website to the next level by enrolling in the Membership Academy, simply choose your payment option below and click the button to join us...

Prices are increasing on November 5th 2021 to $65 paying monthly and $590 paying annually. Join today to lock in the current price and save 24% on your membership
Pay Monthly
Per Month

Recurring payment - cancel anytime in just 2 clicks of your mouse
Hassle-free 30 day money back guarantee​

Join Today
Pay Annually
Per Year

BEST VALUE: Save $138 when you join on an annual subscription!
Hassle-free 30 day money back guarantee​

Join Today
All major credit cards accepted

All prices in US Dollars

Satisfaction Guaranteed