Membership Academy

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Essential Membership Email Templates

This is a collection of essential emails that you can use in your membership – with fully mapped out series, subject lines and email content that you can simply replicate and tweak for use in your own business.

This course is exclusively available to members of Membership Academy.

Lessons in this Course

  • How to Use These Emails
  • Simple Launch Series
  • Tips for this Series
  • Email 1: Doors Open
  • Email 2: Extra Incentive
  • Email 3: Social Proof
  • Email 4: FAQ’s
  • Email 5: Launch Closing
  • Email 6: Last Chance
  • Core Subscriber Sequence
  • Tips for this Series
  • Email 1: Freebie Delivery
  • Email 2: Value Add
  • Email 3: Freebie Reminder
  • Email 4: Pitch
  • Email 5: Value Add
  • Email 6: Behind the Scenes
  • Email 7: Value Add
  • Email 8: Social Proof
  • Special Offer Series
  • Tips for This Series
  • Email 1: Offer Announcement
  • Email 2: Offer Clarification
  • Email 3: Social Proof
  • Email 4: Behind The Scenes
  • Email 5: Offer Closing
  • Email 6: Offer Closed
  • Onboarding Series
  • Tips for this Series
  • Email 1: Welcome
  • Email 2: Feature Highlight
  • Email 3: Another Feature Highlight
  • Email 4: Community Nudge
  • Email 5: Check In
  • Email 6: Feature Reminder
  • Email 7: Upcoming Content
  • Email 8: Additional Feature
  • Email 9: Feedback Request
  • Inactive Member Series
  • Tips for this Series
  • Email 1: Don’t Forget
  • Email 2: Check In
  • Email 3: Login Nudge
  • Email 4: Final Nudge
  • Annual Membership Renewal
  • Tips for this Series
  • Email 1: Renewal Notification
  • Email 2: Value Reminder
  • Email 3: Renewal Reminder
  • Email 4: Last Reminder
  • Price Increase Series
  • Tips for this Series
  • Email 1: Heads Up
  • Email 2: Don’t Miss Out
  • Email 3: Time Is Running Out
  • Member Email: Price Increase
  • Cancellation Win-Back Series
  • Tips for this Series
  • Email 1: Cancellation Confirmation
  • Email 2: Check In
  • Email 3: Missing Out
  • Email 4: Offer Open
  • Email 5: Offer Closing
  • Paused Member Sequence
  • Tips for this Series
  • Email 1: Pause Confirmation
  • Email 2: Pause Check In
  • Email 3: What You’ve Missed
  • Email 4: Pause Ending
  • Misc Emails
  • Failed Payment Notification
  • Abandoned Checkout Email
  • Wait List Invitation
  • Beta Invitation
  • Weekly Member Email
  • Live Call Reminder
  • Feedback from Non-Members
  • Manual Re-Engagement Email
  • Testimonial Request Email

Get full access to the Essential Membership Email Templates course when you join Membership Academy today!

All Academy Members Get Access To:

Immediate Access To Our Full Training Archive

We have a huge library of content for you to dive straight into as soon as you join, from full courses on topics ranging from creating your membership to launching, onboarding to membership management, to quick win tech tutorials and expert workshops to deep dive on specific tactics.

Learn what you need, when you need to, from wherever you want.

A Step-By-Step Roadmap Taking You From Idea to Launch

Looking for a proven path to go from idea to launch with your membership site? Our unique Membership Roadmap will get you there.

With simple to follow steps guiding your through the process of creating a successful membership site, one step at a time.

No matter which stage of the journey you’re already at, simply follow the steps to plan, create and launch your membership site with ease

A Thriving, Supportive Community Of Peers

Our community is the heart of the Academy and the place to go for all your questions, asking for feedback, gaining support and getting to know other like minded membership site owners.

We may be biased but we happen to think our members are amazing with a whole range of skills and expertise, and they make the Academy forum an incredible resource to turn to 24/7.

You can even get private coaching in the forum from Mike and Callie for those times when you don’t want to share sensitive information or you just want some private accountability.

A License For Our Exclusive "Memberoni" Theme

We've created a WordPress theme to help you get your membership site up and running as quickly as possible.

Designed specifically for membership sites and including some pretty cool features, the Memberoni theme is available free to all active Academy members.

Checklists, Cheatsheets And Workbooks

Standard Operating Procedures (SOP's), Checklists & Cheatsheets for Essential Membership Tasks, including:

  • Membership Metrics Cheatsheet
  • Course Planning Worksheets
  • Marketing Promotions Planner
  • Email Marketing Sequences & Templates
  • Sales Page Audit
  • Churn & Growth Calculator
  • Website Development Checklist
  • Content Creation SOP's

Plus a lot more inside our resource library

...All of this and much more ONLY inside the Academy

Real People, Real Memberships, Real Success

“Just seeing how you're doing things with your membership site has inspired me to make many positive changes to my own. The course videos are also incredibly helpful, as is the member forum (with direct support from you both). The additional time that you have both given to help with ideas is much appreciated”

Mark Warner

“I feel like I have a pair of mentors as I navigate the challenges of building my membership and starting my business. And the collective knowledge and help from fellow community members just adds to the tremendous value Membership Academy already is!”

Kevin Cheng

“You have saved me many hours of grief, saved me from missing out on important things I need to be doing that I didn't even know about and have rescued me when I've been overwhelmed and confused. You've helped me with things that probably seem small to you, but have been huge for me. My membership paid for itself within a few hours of joining.”

Kim McKenney

“We just closed the doors on our small beta launch to 260 people and instantly turned it into a $20k a year business. The content and community inside Membership Academy made this launch much easier!”

Nigel Moore

“If you’re looking for the real deal these guys are it. They’ve helped me turn what was a 5 figure business into a 7 figure business… In under 12 months! If you’re trying to push your business to the next level then you simply can’t survive or grow without the sort of guidance and industry knowledge they bring to the table.”

Scott Devine

“Membership Academy was a total game-changer and gave me everything I needed to transition to the online membership world - the strategy, the technical guidance, the encouragement and the small details that make a good membership site great. I launched my new membership, and in one week it went from zero to over 1,200 paying members. The Academy played a HUGE role in that success. If you want to follow a proven path and stop spinning your wheels, then MSA is the BEST choice you can make.”

Brandon Vogt


“When I first logged into Membership Academy I felt instantly at home. Finally there’s a place for membership site owners! My plan is finally starting to come together, and I am learning new ways to think about marketing and selling my membership. The Academy is a game-changer!”

Jackie Hernandez

“You guys allowed me to launch my site within a few weeks instead of a few months! This is such a WONDERFUL community. With what you guys have helped me to build, I have a business with SO much more potential and WAY fewer walls to hit!”

Terra Dawn

“Starting a membership site seemed incredibly scary. After joining Membership Academy, all of my fear and insecurities went away. Mike and Callie break it down into an incredibly simple process and offer support every step of the way.”

Craig Dacy

30 Day No Questions Asked Money Back Guarantee

When you join Membership Academy you are fully protected by our 100% Satisfaction Guarantee. If you don't feel like you've received value and you decide you want to cancel any time within the next 30 days, just let us know and we'll send you a prompt refund. No hassles, headaches or hoops to jump through.

We're confident that you'll find the Membership Academy useful, and we won't make you beg or invoke any silly rules or conditions - if you're not satisfied within your first 30 days then we'll refund you without any fuss.

Get Instant Access to the Academy!

If you're ready to take your membership website to the next level by enrolling in the Membership Academy, simply choose your payment option below and click the button to join us...

Pay Monthly
Per Month

Recurring payment - cancel anytime in just 2 clicks of your mouse
Hassle-free 30 day money back guarantee​

Join Today
Pay Annually
Per Year

BEST VALUE: Save $138 when you join on an annual subscription!
Hassle-free 30 day money back guarantee​

Join Today
All major credit cards accepted

All prices in US Dollars

Satisfaction Guaranteed

Not Sure if Membership Academy is Right For You?

Membership Academy is NOT for everyone, and truth be told we’d prefer to help you figure out if it’s not right for you BEFORE you join rather than waste your time. So, let’s cut to the chase...

Who the Academy is For

Entrepreneurs who have an existing audience and want to better leverage their time and knowledge, whilst helping more people, by creating a membership site

Small business owners who want to get out of the time for money trap and start generating recurring revenue as an addition to or instead of their existing business

Existing membership site owners who want to improve their growth and member management and take their membership to the next level

People who haven’t built a business before but who are looking for the increased freedom and income a membership can provide - and are willing to put time and energy into making their membership dreams a reality.

Action takers who aren’t just going to watch some training videos and never implement. We provide the training and resources, but you still need to do the work!

Who the Academy is Not For

People looking for a get rich quick solution - if you think a membership site is going to make you rich overnight, we’re not the right choice for you!

Idea chasers - if you’re constantly chasing the next idea and never getting anything off the ground, this isn’t a fit for you. A membership site takes commitment and focus.

Anyone looking for a quick fix or not willing to dedicate time to a membership site. Memberships take time and effort to create and manage.

Someone who is looking for a done for you tech solution. We’re not a membership platform, we're not software, and we don't build your membership for you!

People expecting guaranteed results - we know what we teach works (because we’re doing it ourselves) but we can’t guarantee specific results from following our advice. I hate to break it to you, but no one can make that promise!

It might seem strange, us trying to talk you OUT of becoming a member - but truly if the Academy is not the right fit then neither of us benefit. We have a vested interest in your success (you won’t stick around long if we’re not helping, right?) - and that all starts by making sure the Academy is right for you before you join.

Take a peek inside the Academy

Still need convincing? Join us on a tour of everything that the Academy has to offer with this peek behind the curtains at how we help thousands of membership owners to launch and grow their business...

Get Instant Access to the Academy!

If you're ready to take your membership website to the next level by enrolling in the Membership Academy, simply choose your payment option below and click the button to join us...

Pay Monthly
Per Month

Recurring payment - cancel anytime in just 2 clicks of your mouse
Hassle-free 30 day money back guarantee​

Join Today
Pay Annually
Per Year

BEST VALUE: Save $138 when you join on an annual subscription!
Hassle-free 30 day money back guarantee​

Join Today
All major credit cards accepted

All prices in US Dollars

Satisfaction Guaranteed