Membership Academy

Audience Growth

Welcome to the first stage in the Growth Phase of the Membership Roadmap!

This stage is focused on building your audience. This is a critical area for all membership owners – if you take your eye off the ball when it comes to continuously growing your audience, eventually your membership will plateau.

You need to keep bringing new people into your world and expanding your reach as your business grows – and in this stage we’ll build on the foundations from the Launch Phase to keep your audience growing.

Resources for this lesson

On 5/7/2026 at 8:11 PM, Sarah P. said:

Deciding between how I show up in my community, can I be both a leader and a peer? I'm living the motherhood struggle of carving out time to take care of myself as well as being the leader of the group...Thoughts?

[Posted in response to: Building Your Brand]

I'd say every membership founder is the leader... [Read Full Comment]

  • 09-05-26
  • 9:29
  • Mike
Deciding between how I show up in my community, can I be both a leader and a peer? I'm living the motherhood struggle of carving out time to take care of myself as well as being the leader of the group...Thoughts?

[Posted in response to: Building Your Brand]

20 minutes ago, Heather G. said:

So, are you saying organic marketing is more of less dead or just a really long game? very curious on this.

[Posted in response to: Growing Your Audience]

Absolutely not saying it’s dead - it’s definitely a long game (always has been) and in the currently environment having an audience growth strategy that... [Read Full Comment]

  • 21-04-26
  • 14:37
  • Mike
So, are you saying organic marketing is more of less dead or just a really long game? very curious on this.

[Posted in response to: Growing Your Audience]

I'm learning some great things from the Audience Growth moduels. And I wanted to say that I was actually cheering for @FunkRoberts when you mentioned his name as a model-member. He has been a huge help to me several times (including making a video!) and definitely deserves the love!

[Posted in response to: Leveraging Community]

3 hours ago, Mike said:

You would need to just target people who have interacted with any post or ad - while that would obviously include people who have liked or commented on other organic posts you may have made during that period, typically the ratio of those people to the ones who interacted with the ad would be minimal.

It would generally be better... [Read Full Comment]

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